Gemini is a dedicated project completely designed in-house by me.
Gemini is a Brazilian DJ that was looking for a entire new visual identity, and together we talked about concepts that he wanted to show in his identity. After our brainstorm session, I designed the logo and entire branding
Chosen mascot and wordmark
The decided mascot was the one with two faces and a star on the forehead. Eyes and eyebrow were added after some feedbacks from him.
The wordmark brought the idea of lightness and magic that thin, serif fonts can bring. Along with the mascot, the entire vibe of sound, art, duality and magic was achieved.
Visual Elements
in order to bring more characteristics and authenticity to the brand, I brought some different applications for the logo along with artificial intelligence generated images that can go with posters, prints for shirts and social media.
During the meetings with him, the idea of collage posters were always mentioned, so I thought it would be a great touch to develop some key elements that belongs to the brand itself and can be always used for communication. Faces melting, flowers, acrylic hearts and some graphics were included.
